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Insights based brand- and
innovation development with
psychological market research
Faster

Further
Deeper

Insights based brand- and
innovation development with
psychological market research

Faster
Further
Deeper

SPINNAKER INSIGHTS

Insights based brand- &
innovation development.

Market Research Box

• Focus Group Discussions
• In-Depth-Interviews
• Insights-Communities
• Quantitative Surveys

Online Research Configurator

Spinnaker Academy
• Lightning Talks | Spark Sessions
• Research Methodology Lectures
• Marketing & Research Seminars
• Insights Portal | Digital Platform

jump to Inspire

Workshop Facilitation
• Creative Problem Solving
• Design Thinking
• Co-Creation
• Concept Labs

jump to Innovation

Faster through digitalization,
further through experience,
and deeper with psychology

Spinnaker Story
Our values
Our Mission
New vessel – experienced crew: Spinnaker Insights is founded in 2021 by Christiane Schmitz-Trebeljahr, Business Psychologist and accomplished market researcher, and her global partner network.
We are people passionate, psychology trained market researchers with more than 18 years experience consulting international brands on consumer relevant marketing strategies and successful product launches.
We have learned our craft from scratch and know the ropes of qualitative and quantitative research methods. Additionally we borrow techniques from forensics, psychoanalysis and counselling therapy. We listen to consumers, observe and decode rather than ask prompting questions. And if we ask, we ask open questions. We employ intuitive, non-directive, explorative techniques based on psychological research methods that help us dive deeper.
We also believe in the value of thorough qualitative content analysis and skilled data interpretation for objective, reliable and robust results. This is why we work with Psychologists and Social Scientists with a business background and marketing mindset who know what semiotics are or how to set up a conjoint analysis.
We have also been in the business long enough to understand that marketing keeps moving faster and insights need to be taken further. We know that market research is not the end but the means to an end. So we have scrutinized all market research project stages to make the insights process more efficient and agile with the help of digital tools and use remote focus groups, video interviews and online communities whenever it makes sense so we can offer more economical and sustainable field work.
This is why we have teamed up with IT specialists and information management experts who help us utilize the virtues of digitalization and AI to create more space for smart human brainwork and strategic consulting.

To set your sails in the right direction, help you develop faster and grow your business further with more meaningful, deeper insights.

Faster through digitalization, further by experience and deeper with psychology.

Spinnaker Story

New vessel – experienced crew: Spinnaker Insights is established in 2021 by Christiane Schmitz-Trebeljahr, Business Psychologist and accomplished market researcher, and her global partner network.
We are people passionate, psychology trained market researchers with more than 18 years experience consulting international brands on consumer relevant marketing strategies and successful product launches.

Our Values

We value honesty, authenticity and transparancy and will alway sail th extra mile for our clients.

We have learned our craft from scratch and know the ropes of qualitative and quantitative research methods. Plus, we adapt techniques from forensics, psychoanalysis and counselling therapy. We listen to consumers, observe and prefer intuitive, non-directive, explorative techniques based on psychological research methods that help us dive deeper.
We also believe in the value of thorough qualitative content analysis and skilled data interpretation for objective, reliable and robust results. This is why we work with psychologists and social scientists who know what semiotics are or how to set up a conjoint analysis. We can’t do everything ourselves, but we always know someone who can.

Our Mission

Make market research faster, take insights further, and still go deeper. How is this possible? We have scrutinized all research project stages to make the insights process more efficient and agile with the help of digital tools like our Insights Portal. We conduct remote focus groups, video interviews and online communities whenever it makes sense so we can offer more economical and sustainable field work. This is why we have teamed up with IT specialists and information management experts who help us utilize the virtues of digitalization and AI, to create more space for smart human brainwork and strategic consulting.

To set your sails in the right direction, help you develop faster and grow your business further with more meaningful, deeper insights.

„It is the set of the sails and not the direction of the wind, that tells the way we go.“
(adapted from Ella Wheeler Wilcox)
CHRISTIANE SCHMITZ-TREBELJAHR
Founder Spinnaker Insights
Market Research Box
Your digital insights process in 3 intuitive and transparent steps:

Create your research with our easy click & select online tool box to chose your methodology and define your research scope for an immediate non-binding quote.

Connect with your consumers online or face-to-face:
Log-in to your research sessions and watch live focus groups, in-depth-interviews or online communities with an experienced moderator. Recordings and results will be available for you on our Insights Portal at your own discretion.

Get your results from our Insights Portal:
Access all your insights and research reports on one digital platform. Book an online results presentation or live Insights-into-Action Workshop.  The Portal  offers access to multi-dimensional and multi-medial information levels and a reliable, intuitive search engine for targeted content retrieval.

READING data reports was yesterday. FINDING Insights is the future.

Our full service expertise

• We recruit the relevant target consumers and experts via our partner panels and direct search
• We ask the right questions and choose the best techniques – getting the answers you need
• We analyze complex data, read between the lines and dig out the gold nugget insights for you
• We visualize the key results with actionable recommendations in a concise report and videos

Create your own research online
and get an immediate quote
open here »
„Thought is the wind,
knowledge the sail,
mankind the vessel.“
August William Hare

British Writer

„Thought is the wind,
knowledge the sail,
mankind the vessel.“
August William Hare

British Writer

Spinnaker Academy

As market researchers it is our day-to-day business to explore deep consumer needs and global market trends. Based on our extensive experience working with consumers, influencer and experts across product categories we extrapolate mega trends and societal movements – your inspiration for new product developments and branding.

We have created Spinnaker Academy because we wish to share our experience, inspiring new market researchers and experienced marketeers alike.

Access all Spinnaker Academy content on our Insights Portal and book your online or live programme according to your needs.

Part of our programme:
• Lightning Talks | global consumer trends
• Interactive Trainings | concept writing
• Live Insights Experience |  consumer deep dive
• Creativity Break Outs | more than brainstorming

Online or live? As you prefer! We proficiently use Zoom, Mural, Miro and other digtial tools to bring the Academy to your screen but we also love to think outside the (box) office: Be it in a photo studio, a hotel suit, a loft, an outdoor setting and yes, even on a sailing boat… we find the most creative locations for your team experience with an insights plus.
Need Inspiration? Contact us to book your session: click here

You can also meet Christiane Schmitz-Trebeljahr as regular speaker at international market research conferences and industry events.

Speakers Corner

• BVM Kongress der Deutschen Marktforschung, Hamburg 2019

• ESOMAR/ AMRA, Johannesburg 2017 (awared silver “Best Speaker Award”)

• FOOD TREND FORUM, Bremerhaven 2016 and DIL (Deutsches Institut für Lebensmitteltechnik), Quakenbrück 2017

• ICAP (International Congress of Applied Psychology) , Paris 2016

• ESOMAR Global Qualitative, Venice 2014 and RESEARCH AND RESULTS, Munich 2013 

Workshop Facilitation

Your professional moderator for a structured creative process and better results

To develop your next big ideas and feed your innovation pipeline,
we offer our proven toolkit of innovation catalysts:
• Creative Problem Solving
• Design Thinking
• Co-Creation
• Prototyping
• Concept Labs
All workshops are organized and facilitated by our experienced Spinnaker Insight Moderators and can be run as half- or full-day sessions depending on number of participants and objectives.
Next Innovation?
Contact us to book your session: contact

„Find a job you love and you never work a single day in your life. This old Confucian wisdom has been my mantra I profoundly believe in. Spinnaker Insights is more than just a job for me, innovation is my passion.“

CHRISTIANE SCHMITZ-TREBELJAHR

MSc Business Psychology
Founder Spinnaker Insights

Setting our sails

As a GDR child fascinated by consumer choice I first started working in market research when I was a 19 year young psychology student looking for an internship and „accidentally“ ended up in market research.  From there I studied, worked and traveled my way across the 5 continents and I had the opportunity to work closely with insights professionals, marketeers, and product developers of global brands in FMCG, luxury goods, consumer electronics, automotive, health care and other industries across Europe, the US, China, Russia and Australia.

About 20 years and 27 countries later I have chosen northern Germany as my home port from where I work remotely or venture out to wherever each project needs me. The authentic North Sea people and nature inspire me to create a business as flexible, agile and sustainable as a sailing boat. The Spinnaker, a particularly light sail, „flying“ in front of the boat in bright vivid colors, seemed an adequate namesake. 

I have brought on board with me a loyal international network of moderators, interviewers, field partners, recruiters, IT specialists, interpreters and analysts – all of whom inspiring, talented and enthusiastic people I trust. For each project I recruit just the right crew of experts to answer your research needs and offer the most flexible tailor made service and expertise in an economical, business conscious way. 

The Spinnaker Crew & Associates