innovation development with
psychological market research
Further
Deeper
Insights based brand- and
innovation development with
psychological market research
Faster
Further
Deeper
Insights based brand- &
innovation development.
• Focus Group Discussions
• In-Depth-Interviews
• Insights-Communities
• Quantitative Surveys
• Research Methodology Lectures
• Marketing & Research Seminars
• Insights Portal | Digital Platform
Faster through digitalization,
further through experience,
and deeper with psychology
To set your sails in the right direction, help you develop faster and grow your business further with more meaningful, deeper insights.
Faster through digitalization, further by experience and deeper with psychology.
New vessel – experienced crew: Spinnaker Insights is established in 2021 by Christiane Schmitz-Trebeljahr, Business Psychologist and accomplished market researcher, and her global partner network.
We are people passionate, psychology trained market researchers with more than 18 years experience consulting international brands on consumer relevant marketing strategies and successful product launches.
We value honesty, authenticity and transparancy and will alway sail th extra mile for our clients.
We have learned our craft from scratch and know the ropes of qualitative and quantitative research methods. Plus, we adapt techniques from forensics, psychoanalysis and counselling therapy. We listen to consumers, observe and prefer intuitive, non-directive, explorative techniques based on psychological research methods that help us dive deeper.
We also believe in the value of thorough qualitative content analysis and skilled data interpretation for objective, reliable and robust results. This is why we work with psychologists and social scientists who know what semiotics are or how to set up a conjoint analysis. We can’t do everything ourselves, but we always know someone who can.
Make market research faster, take insights further, and still go deeper. How is this possible? We have scrutinized all research project stages to make the insights process more efficient and agile with the help of digital tools like our Insights Portal. We conduct remote focus groups, video interviews and online communities whenever it makes sense so we can offer more economical and sustainable field work. This is why we have teamed up with IT specialists and information management experts who help us utilize the virtues of digitalization and AI, to create more space for smart human brainwork and strategic consulting.
To set your sails in the right direction, help you develop faster and grow your business further with more meaningful, deeper insights.
Create your research with our easy click & select online tool box to chose your methodology and define your research scope for an immediate non-binding quote.
Connect with your consumers online or face-to-face:
Log-in to your research sessions and watch live focus groups, in-depth-interviews or online communities with an experienced moderator. Recordings and results will be available for you on our Insights Portal at your own discretion.
Get your results from our Insights Portal:
Access all your insights and research reports on one digital platform. Book an online results presentation or live Insights-into-Action Workshop. The Portal offers access to multi-dimensional and multi-medial information levels and a reliable, intuitive search engine for targeted content retrieval.
READING data reports was yesterday. FINDING Insights is the future.
• We recruit the relevant target consumers and experts via our partner panels and direct search
• We ask the right questions and choose the best techniques – getting the answers you need
• We analyze complex data, read between the lines and dig out the gold nugget insights for you
• We visualize the key results with actionable recommendations in a concise report and videos
and get an immediate quote
knowledge the sail,
mankind the vessel.“
British Writer
knowledge the sail,
mankind the vessel.“
British Writer
As market researchers it is our day-to-day business to explore deep consumer needs and global market trends. Based on our extensive experience working with consumers, influencer and experts across product categories we extrapolate mega trends and societal movements – your inspiration for new product developments and branding.
We have created Spinnaker Academy because we wish to share our experience, inspiring new market researchers and experienced marketeers alike.
Access all Spinnaker Academy content on our Insights Portal and book your online or live programme according to your needs.
Part of our programme:
• Lightning Talks | global consumer trends
• Interactive Trainings | concept writing
• Live Insights Experience | consumer deep dive
• Creativity Break Outs | more than brainstorming
Online or live? As you prefer! We proficiently use Zoom, Mural, Miro and other digtial tools to bring the Academy to your screen but we also love to think outside the (box) office: Be it in a photo studio, a hotel suit, a loft, an outdoor setting and yes, even on a sailing boat… we find the most creative locations for your team experience with an insights plus.
Need Inspiration? Contact us to book your session: click here
You can also meet Christiane Schmitz-Trebeljahr as regular speaker at international market research conferences and industry events.
Speakers Corner
• BVM Kongress der Deutschen Marktforschung, Hamburg 2019
• ESOMAR/ AMRA, Johannesburg 2017 (awared silver “Best Speaker Award”)
• FOOD TREND FORUM, Bremerhaven 2016 and DIL (Deutsches Institut für Lebensmitteltechnik), Quakenbrück 2017
• ICAP (International Congress of Applied Psychology) , Paris 2016
• ESOMAR Global Qualitative, Venice 2014 and RESEARCH AND RESULTS, Munich 2013
Your professional moderator for a structured creative process and better results
we offer our proven toolkit of innovation catalysts:
• Design Thinking
• Co-Creation
• Prototyping
• Concept Labs
„Find a job you love and you never work a single day in your life. This old Confucian wisdom has been my mantra I profoundly believe in. Spinnaker Insights is more than just a job for me, innovation is my passion.“
MSc Business Psychology
Founder Spinnaker Insights
Setting our sails
As a GDR child fascinated by consumer choice I first started working in market research when I was a 19 year young psychology student looking for an internship and „accidentally“ ended up in market research. From there I studied, worked and traveled my way across the 5 continents and I had the opportunity to work closely with insights professionals, marketeers, and product developers of global brands in FMCG, luxury goods, consumer electronics, automotive, health care and other industries across Europe, the US, China, Russia and Australia.
About 20 years and 27 countries later I have chosen northern Germany as my home port from where I work remotely or venture out to wherever each project needs me. The authentic North Sea people and nature inspire me to create a business as flexible, agile and sustainable as a sailing boat. The Spinnaker, a particularly light sail, „flying“ in front of the boat in bright vivid colors, seemed an adequate namesake.
I have brought on board with me a loyal international network of moderators, interviewers, field partners, recruiters, IT specialists, interpreters and analysts – all of whom inspiring, talented and enthusiastic people I trust. For each project I recruit just the right crew of experts to answer your research needs and offer the most flexible tailor made service and expertise in an economical, business conscious way.
